Media Contact:
Marketing Department
Location, Inc.
Tel: (508) 753-8029
Email:marketing@locationinc.com
FOR IMMEDIATE RELEASE:
SecurityGauge® Updates its Predictive Crime Analytics, Maps & Data for 2016 to Help Retailers with Loss Prevention
“Annual Update Includes Violent and Property Crime Data Collected from Over 18,000 Local Law Enforcement Agencies Across the United States”
Worcester, Mass., April 15, 2016 — Location, Inc., one of the leading providers of location-based data, tools and services, used by over 44 million people and businesses, announced it has updated its predictive analytics, scores and heat maps for violent and property crimes in its SecurityGauge® platform for 2016.
SecurityGauge’s annual crime update is unique in that it collects raw data reported from over 18,000 local law enforcement agencies across the U.S., and uses a relational database to assign reported crimes from every agency (e.g., municipal police, campus police, port authority, transit, etc.) to the localities for which they have law enforcement responsibility.With this exclusive database, SecurityGauge® then uses its Ph.D. developed computer models to statistically predict the rates for every major type of crime (violent and property) with 33 foot resolution across the United States.
Historically, due to lack of significant, direct statistical correlation to shrink, violent crime rates and retail fraud, loss prevention teams have often overlooked crime risk analytics in critical security decisions. SecurityGauge crime analytics have shown a predictive accuracy greater than 92% for burglary, fraud, robbery and disturbance rates in various retail segments, including sporting goods, discount and drug stores, allowing retailers to confidently incorporate crime risk in the security decision making process.
“Our retail customers have not only used SecurityGauge® crime analytics to reduce shrink, but also to improve employee safety, security staffing and site selection,” explains Andrew Couture, VP of Sales & Marketing, Location, Inc. “For example, one of our customers was opening a new store with a better lease and higher foot traffic down the street from its current location. Due to SecurityGauge’s 33 foot resolution, our customer was able to identify a high risk area within close proximity to the new location, allowing them to justify why additional security resources should be factored into their budget,” says Couture.
SecurityGauge® crime analytics have been tested on over 10 million records and are used by Fortune 100 companies to assess crime risk and trends. For more information or to run a free report, visit: www.SecurityGauge.com
About SecurityGauge
SecurityGauge® crime analytics are used in insurance, retail, mortgage and real estate to provide insights into property and violent crime risks. By simply typing in address, it’s possible to get property crime risk scores, violent crime risk scores, heat maps, trends over a 10 year span and much more. SecurityGauge® crime analytics and maps are available in 10 meter (33 ft.) resolution for the United States. For more information, visit www.SecurityGauge.com
About Location, Inc.
Location, Inc. is a geographic research and data mining company born out of university research and one of the leading providers of location-based data and tools used by corporations for risk analysis. Location, Inc. specializes in location analysis, quantifying and mapping of crime and security risks, structure fire risk, demographic and school data information products, and location-based decision-making tools for businesses and consumers. More than 44 million people and businesses have used Location, Inc. data and services since the Company’s 2000 inception, including its famous NeighborhoodScout website for consumers. For more information, visit www.LocationInc.com
